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Telemarketer
Telemarketers telephone prospective customers to promote products and services and obtain sales or arrange sales visits.
Telemarketers are employed on a full-time, part-time or casual basis, and may be required to do shift, evening and weekend work.
TASKS
- work from a script and a list of contacts to promote products or services by telephone
- create interest in a product or service and secure a sale or an agreement to see a sales representative
- process and arrange the dispatch of products, information kits and brochures to interested clients
- arrange appointments with sales representatives
- record changes to contact details on a database and note follow- up action
- maintain statistics of calls made and successes achieved
- submit periodic reports on telemarketing activities and results
- receive calls and provide information or assist with any problems
Telemarketers may perform the following tasks:
PERSONAL REQUIREMENTS
- pleasant and friendly manner
- enjoy talking to people
- aptitude for working with computers
- high level of motivation
- able to work as part of a team
Interest Area
EDUCATION & TRAINING
You can work as a telemarketer without formal qualifications. You will probably get some informal training on the job.
You can also become a telemarketer through a traineeship in Customer Contact.
Entry requirements may vary, but employers generally require Year 10.
Additional Information
Once you are employed, you may be able to develop, and have recognised, additional skills under the Business Services or Retail Services Training Packages that will expand your career opportunities within these industries.
EMPLOYMENT OPPORTUNITIES
Telemarketers work for a variety of private and public businesses and communication services, covering a range of roles such as sales and market research. They are employed in two broad types of telemarketing operations: in-bound telemarketing, where customers call the contact centre; and out-bound telemarketing, where telemarketers contact existing customers or phone new customers (known as cold-calling).
Around 50 per cent of the workforce work full time. With experience, and sometimes further training, it is possible to progress to supervisory and management positions.
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